Jimmy John's, a sandwich franchise, features the letters 'jj' in red with two red stars and white text.
Jimmy John's sandwich franchise features red initials 'jj' in the center, surrounded by white text and stars on a black circular.

FRANCHISE INCENTIVES TOO GOOD to pass up

At Jimmy John’s®, we’re all about simplicity. That’s why we
make getting started a no-brainer with franchise
development incentives that just make sense
2024 Incentives
  • $131k savings per unit on the NRO
  • $184k savings per unit on the 5+ NRO
  • $171k savings per unit on the Select Developing Market
  • $253k savings per unit on the 5+ Select Developing Market

Standard Fee*

(refer to FDD for details)

2024 New Restaurant Opening Incentives

(for traditional Locations)

2024 Select Developing Markets Incentives*

(for traditional locations)
INITIAL FRANCHISE FEE
$35,000
$35,000
$25,000 becomes a royalty credit upon an on-time opening
$35,000
$25,000 becomes a royalty credit upon an on-time opening
ROYALTY FEE
6%
of restaurant weekly gross sales
36-month royalty reduction for each restaurant with an on-time opening:
Y1: 1%
Y2: 2%
Y3: 4%
Y4+: 6%
60-month royalty reduction for each restaurant with an on-time opening^:
Y1: 1%
Y2: 2%
Y3: 3%
Y4: 4%
Y5: 5%
Y6: 6%
ADVERTISING AND
DEVELOPMENT FUND
4.5%
of restaurant weekly gross sales
36-month ad fund reduction for each restaurant with an on-time opening:
Y1: 2%
Y2-Y3: 3%
Y4+: 4.5%
For deals less than 5 units, Standard Ad Fund rates apply
36-month ad fund reduction for each restaurant with an on-time opening:
Y1: 1%
Y2-Y3: 2%
Y4+: 4.5%
For deals less than 5 units, Standard Ad Fund rates apply
Table comparing standard fees and new incentives for opening a sandwich franchise in 2023 and 2024, listing fees, royalties, and advertising fund percentages.
Veteran Franchise
Program Incentive**

$10,000 royalty fee credit
per commitment

Pioneer
Incentive^^

$100,000 royalty credit for first franchisee to
sign a development agreement in a new state

(must sign a minimum 5-unit development agreement)
Sandwich Franchise Incentives too good to pass up

*See our 2023 Franchise Disclosure Document for details.

IMPORTANT CONDITIONS TO RECEIVE INCENTIVES: For each Restaurant, the CFF and/or CAF reductions set forth above, as applicable, will apply only if you satisfy the following conditions: a. You build the Restaurant in the design, to the specifications, and at the location approved by us in accordance with the SDA and/or the Franchise Agreement; b. Within one hundred twenty (120) days after the Restaurant first opens for business, you provide us with a report, in the format containing the information that we reasonably specify, identifying the amounts that you spend in various categories relating to the development and opening of the Restaurant; and c. You open the Restaurant by the Required Opening Date.

For the avoidance of doubt, if you fail to meet any of the conditions stated above for any Restaurant developed under an SDA, the CFF and CAF reductions above will not apply under the Franchise Agreement for
the Restaurant only, and you will pay the standard CFF and CAF for the entire term of that Restaurant's Franchise Agreement.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.

**The JJ's 2023 Franchise Development Incentive applies to new franchise commitments sold after the March 2023 FDD is released. Based on the reported 2022 Franchised Covered Restaurants AUV of
$907,848 the value of the incentive is as follows: For each opening the incentive yields up to ~$124,000 per unit. For deals with 5 or more units, the savings increases by ~$36,000 per unit for a total of $160,000
in savings per on time opening.

See our 2024 Franchise Disclosure Document for details.

^Early Open Incentive: 0% Royalty from store opening to required open date (up to 12 months), and then incentive rates kick in
*Select Developing Markets are CA, CT, DE, MA, ME, NH, NJ, NY, OR, PA, RI, VT, WA
**Can be combined with other incentives. Applicable to honorably discharged military veterans who hold a majority ownership interest in the
franchise and are new to the brand on their first development agreement up to $100,000.
^^Can be combined with other incentives. To be paid out to the first person to sign a DA in a new state. $50,000 will be applied to royalties due
on the first store and $50,000 will be applied to the royalties due on the second store. Locations must open by required open dates. Pioneer
Markets are AK, HI, ME, NH, RI, VT

IMPORTANT CONDITIONS TO RECEIVE INCENTIVES: For each Restaurant, the fee reductions set forth above, as applicable, will apply only if you satisfy the following conditions:
a. You build the Restaurant in the design, to the specifications, and at the location approved by us in accordance with the Development
Agreement and/or the Franchise Agreement; b. Within one hundred twenty (120) days after the Restaurant first opens for business, you provide
us with a report, in the format containing the information that we reasonably specify, identifying the amounts that you spend in various categories
relating to the development and opening of the Restaurant; and c. You open the Restaurant by the Required Opening Date.

For the avoidance of doubt, if you fail to meet any of the conditions stated above for any Restaurant the fee reductions above will not apply under
the Franchise Agreement for the Restaurant only, and you will pay the standard fees for the entire term of that Restaurant's Franchise Agreement.

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